For decades, Lisa Taylor has lifted her voice—on the airwaves, in classrooms, in the quiet corners where truth waits to be heard. A news anchor, a storyteller, a teacher. But more than that, a woman who knows one choice can change everything.

An award-winning speaker, author, and spiritual practitioner, she walks with those who are ready—those who will not be bound by the world’s small thinking. As CEO of This Choice Matters, she leads seekers to something higher. Not the fleeting applause of man. Not the shifting sands of circumstance. But the firm ground of spiritual law.

She teaches them to listen—not with ears, but with Soul. To be led—not by fear, but by divine intuition. To build a life—not on struggle, but on certainty.

Through her Up-In-Out method, she guides them step by step to
— Look UP—to the source of all wisdom.
— Look IN—to the truth of who you are.
— Look OUT—and move boldly, with God as your compass.

This is not wishful thinking. This is science.
And the results? Inevitable.
For when you can see who you are, you can be who you are.
Choose to be you. This choice matters.